ACHIEVE THE COMPETITIVE EDGE FOR YOUR PROPERTY AS WELL AS YOUR CAREER.
• Gain the F&B knowledge your clients expect you to have.
• Learn from a curriculum developed by NACE members.
• Update your food & beverage selling skills.
The Art of Food & Beverage (AFB) certificate program is designed to update and educate those in meeting, event, hotel, restaurant or off premise catering professionals on how to sell the food & beverage experience. Students will learn how to turn cuisine and beverage knowledge into a potent catering operations competitive advantage.
Students will learn how to design menus to meet client expectations. They will be comfortable talking about cuisines as commodities to develop menus and be able to integrate world and regional American cuisines with beverage pairing techniques into catering operations after the course. As part of the course assignments, students will leave the program with 10 fully thought out menu concepts designed to wow guests and put their competition off guard.
The course features modules covering 10 cuisines. For each cuisine, students will learn:
• Types of concepts within the cuisines- including: greatest hits, regional and contemporary, vegetarian options, evaluating the dishes within each and evaluating their suitability to a banquet setting
• Menu conceptualization
• Unique techniques
• Pros and cons of the cuisine
• Upsells and upgrades
• Beverage pairing
• Concept proposal
The 10 cuisines covered will include:
• Southeast Asian
• Central American
• Regional American
For each cuisine, students will create a fleshed out menu concept. At the conclusion of the course, students will pick one of their menu concepts as a final project to further research and develop.
Special Summer Immersion Session!
June 24 to July 5, 2013
Online program with a 2-week classroom component with site visits, guest speakers and more.
Same tuition and requirements.
Special housing arrangements available.
Online component begins June 17th 2013.
Last day of enrollment is June 17th 2013.
-> Contact Marcus Lam, email@example.com, for details and admission procedures.
Who Should Attend?
Suitable for those in meetings and events interested in brushing up their menu planning and creation knowledge.
"From weddings, conventions, food & beverage, human resources, risk management, tours, shows, transportation, arts and museums, nightlife and area attractions, we as concierges are the experts in the guest experience. Employees wishing to advance their careers will benefit from what TISOH has to offer. It will help to keep them ahead of their peers and, most of all, their customers."