This series of ONLINE workshop sessions will introduce students to social media, and how it can be effectively used in business applications for marketing and public relation purposes. The workshop uses hospitality industry examples to demonstrate best practices and ideas. With 24/7 availability of the learning system, students can study on their own schedule.
Built for beginners and intermediate users, the workshop also provides tips and tricks for the more advanced user.
The workshop is delivered via the advanced Adobe Acrobat ConnectPro system of audio/visual PowerPoints. The developer and presenter is Patti Shock CPCE. Professor Shock speaks widely on social media to national associations and at conferences. She is in charge of the TISOH Twitter site that has over 12,000 followers, amassed in less than 4 months.
Patti Shock makes herself available to assist students with queries. Learning at TISOH is never a solitary experience!
Overview of Social Media
How to Effectively Use Facebook
Blogs for Beginners
Linking to LinkedIn
Plaxo and Wikis
YouTube, Flickr and other Video/Photo Sharing Sites
Second Life for Business
Wrap-Up/The Integrated Social Media Marketing Plan
Students who complete all 10 sessions will be awarded a Certificate of Attendance from the Hospitality Outreach Division of The International School of Hospitality.
Application and technology fees do not apply to workshop enrollment
This course features rolling admissions- students can enroll at anytime and start when enrollment procedures are complete. Enrollment is easy. Simply complete the online application form by clicking on the ENROLL NOW button on the right column of this webpage.
To view an introduction to the course and to see how the program is delivered online, please CLICK HERE.